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5 Ways To Make “Relationship Marketing” Make You Money. . .

I’m going to interrupt my main articles for just a minute to answer an important question I have been getting from our agent-readers…

What I’m about to say may sound outrageous to you at first, but I’m confident you’ll agree once you hear me out.

I believe this article (and one more follow-up I’ll be sending you shortly) will be extremely valuable in opening your mind to the amazing income-potential of “relationship marketing”…capable of truly multiplying your production and income with very little (or no) extra effort or money invested.

How do I know?

Because every one of the “strategies” you’re going to learn has been tried, tested and proven for thousands of agents in our network.

Here’s how it came about…

About a week ago I got a call from one of our Service For Life!® subscribers.  She had been using the tool as a House List contact system and it was working great for...

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A Momentary Detour

 

I need to interrupt our articles for just a minute and talk to you about something very important…and very timely to your success.

A few minutes ago I sat down to share with you another important article when I received a video from Vangie Berry, an agent in Florida.

It was so revealing I decided to “stop the presses” for a moment so you can see it for yourself …

I love to get comments like that.  And naturally I’m thrilled with the results Vangie is getting – and I wish her the very best (by the way, you can see more videos, audios and written comments from our agent family on our “Agent Comments” page).

But her comments got me thinking…

I quickly realized that a lot of our agents have overlooked the most important “missing link” for easily creating a consistent, ever-growing multi-million dollar real estate business.

So I want to give you a quick 2-minute review…and talk heart-to-heart about something...

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#28 The Value of Educating Your Clients

Step #4:  Accelerate Your Personal Market Share, Production Level and Income To Reach Critical Mass 

Did you know that an “educated” client is worth 8 to 10 time more money to you than an “UNeducated” client?

It’s true.

One of our subscribing agents told me that by using specific “educating” strategies in her practice for the past 3 years, her income has actually multiplied FOUR-FOLD.

She closes clients faster, and enjoys working with them more.  And in the process, her clients report greater satisfaction with her services.

And yet most agents neglect to use education as part of their marketing.  Big, Big Mistake.

Today I’m going to show you 3 important “educating” strategies so you can reap similar results in your practice.

Question is: HOW do we educate our prospects and clients, and WHAT do we educate them about?

That’s the topic for today’s article…

How...

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#23 (Step 4): The Secret Psychology Of “Belonging”

Step #4:  Accelerate Your Personal Market Share, Production Level and Income To Reach Critical Mass

Welcome to our 4th Step in Part II of my “Endless Clients” article series.

First…a little “house work”…

In this step we’re going to switch gears and talk about unique strategies and ideas for accelerating your Personal Market Share™ and getting your production to Critical Mass™.

Do you remember our discussion about Critical Mass™ from article 5?

It’s the point at which all your marketing systems come together to work as one huge client-generation SYSTEM, and your production continues to grow and grow almost automatically – like the “snowball rolling downhill” I talked about in article 5.

It’s the “target” or end result of growing a successful real estate practice.  And it’s essential to reach if you want to survive in this business.  In fact,...

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#4 How to Multiply Your Client Volume Almost Overnight

(Profit-Multiplying Revelation #3)

Before we begin today’s article, there’s something important you need to know…

Up till now you learned (in article 2) the importance of creating your own “personal market” of people who know you…who welcome your contact…and will quickly think of you for their real estate needs or referrals (your “House List” of past clients, friends, family and acquaintances).

Then, in article 3, we talked about the revelation of marketing “Narrow and Deep” to your “market” (house list or farm)…to bond them to you like family.

But today’s article is probably the most important, because If you don’t get today’s revelation right, all your effort – the time, the energy, the money invest in your business – will be completely wasted.

That’s why…today…I want to bring you the third part of your success equation....

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#2 A Tale of Two Agents

(And Three Profit-Multiplying Marketing
Revelations that Can Double Your
Production Every 6 to 9 Months
with Mathematical Certainty)…

ON A BEAUTIFUL SUMMER DAY…3 years ago, two real estate agents began their careers.  They were very much alike when they started out, these two people…

Both had big dreams for success.  Both entered the business because they liked working with people and wanted a “profession,” not just a sales job.  Both wanted more control of their lives, with no upside limits to their earnings potential.

And more than anything, both dreamed about building a lasting business and secure future…and the freedom to live life on their terms.

Today – 3 years later – things are quite different for these two agents…

The first agent is “doing just what he was taught.”

He lives off one-time transactions. He knocks on doors.  He mass farms.  He sits floor time.  He...

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10 Ways To Use Service for Life!®

How Service For Life!® Works Like
10+ Tools In ONE To Generate Quality
New Clients, Unlimited Referrals and Consistent Repeat Business. . .

If you’re thinking the “only” way to use Service For Life!® is to spend money on printing and mailing – you’re in for a GREAT surprise!

When I first created it, I engineered it primarily as a prospecting and referral-generating tool for use with your “Power List”. Of course, it’s the best marketing investment you’ll ever make if you mail it – paying off in multiples.

But I never realized I had created a tool so powerful, it’s now being used as 10 OR MORE TOOLS IN ONE by our agents. Here’s how agents are using it…and many of them are spending $0.00…

  • Client-Multiplying Use #1: Generate a Steady, Predictable Stream of New Clients, Referrals and Repeat Business from Your “Power List” (Sphere of Influence) of Clients, Friends, Family...
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