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#24 (Step 4): The Secret Psychology Of “Obligation and Reciprocation”

Step #4:  Accelerate Your Personal Market Share, Production Level and Income To Reach Critical Mass

Have you ever heard of the saying, “I’ll scratch your back, you scratch mine?”

Or have you ever had someone hold a door for you…allow you to pull out into traffic in front of them…or do something of value or nice for you?

And when they did that, didn’t you feel like returning the favor to THEM because of their nice gesture?

Well, you’ve just experienced something called…

“Obligation and Reciprocation.”

See, there’s an interesting dynamic here that can put huge dollars in your pocket.  Modern day culture has “programmed” us all to “give back” the kind of treatment we receive.

We’re almost psychologically forced to behave this way.

Obligation and reciprocation occurs any time someone feels they have received something of VALUE from you.  And,...

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#23 (Step 4): The Secret Psychology Of “Belonging”

Step #4:  Accelerate Your Personal Market Share, Production Level and Income To Reach Critical Mass

Welcome to our 4th Step in Part II of my “Endless Clients” article series.

First…a little “house work”…

In this step we’re going to switch gears and talk about unique strategies and ideas for accelerating your Personal Market Share™ and getting your production to Critical Mass™.

Do you remember our discussion about Critical Mass™ from article 5?

It’s the point at which all your marketing systems come together to work as one huge client-generation SYSTEM, and your production continues to grow and grow almost automatically – like the “snowball rolling downhill” I talked about in article 5.

It’s the “target” or end result of growing a successful real estate practice.  And it’s essential to reach if you want to survive in this business.  In fact,...

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#20 (Step 3) – House List Cultivation System 5: Life Event Contact Systems™

Step #3: How To CULTIVATE Your House List For Endless New Clients, Referrals and Repeat Business. . .

How would you like to create such a deep bond with your House List, it’ll be nearly impossible for them to think about anyone else but YOU when they think “real estate”?

I’m talking about them becoming “emotionally committed” to do business with you and only you.

It sounds a little like voodoo…but believe it or not…you can set this dynamic in motion by doing just a few things in your practice.

In today’s article I’m going to talk about a “TIME” system (remember the “systems” we talked about in Article 15?).  A “time” system is a system that’s managed by checklists according to chronology.

For example, as a quick review, your “time” systems would be checklists based on systems you manage by Weekly (by each day of the week – Monday thru...

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#17 (Step 3) – House List Cultivation System 2: Calendar Contact Systems™

Step #3: How To CULTIVATE Your House List For Endless New Clients, Referrals and Repeat Business. . .

You’re about to learn the most important and valuable “client cultivation” system you’ll ever use for growing your real estate practice.

If you do nothing else for your business, this ONE system is essential for you to get working in your practice as soon as possible.

Why?

Because Real estate is a TIMING business – you never know when someone is thinking of buying or selling…or knows someone in the same situation.

And the $64 thousand-dollar question you need to ask yourself is…

How Many People in Your House List or
Farm or Other Markets…

KNOW THAT YOU EVEN EXIST?

The answer may shock you, because it’s fewer than you think.  But with your Calendar Contact System™ working month-in and month-out, you’ll always be top of mind when anyone in your house list thinks “real estate”…

...

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#16 (Step 3) – House List Cultivation System 1: WOW Your Clients System™

Step #3: How To CULTIVATE Your House List For Endless New Clients, Referrals and Repeat Business. . .

Are you running a “me-too” commodity real estate practice?  Do your prospects and clients see you as just another ripple in the sea of agents out there?

You might think otherwise…but if you’re like 96% of all agents, the answer is (sadly)…YES!  And that’s a HUGE problem for you.

The $64 thousand dollar question you should be asking yourself in every situation is…

Why Should Anyone Do Business with Me…Above Any and
All Other Options…Including Working with Other Agents,
Going it Alone (FSBO), Or Doing Nothing at All?

Today we begin the FIRST of seven “House List Cultivation Systems” – systems for building a continuous, ever-growing production and income in real estate.

By implementing today’s system, you’ll move yourself from an “also-ran” agent, to an agent who is...

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#14 (Step 3) – The Real Estate Success Pyramid™

Step #3: How To CULTIVATE Your House List For Endless New Clients, Referrals and Repeat Business. . .

What you’re about to read will article be the most important marketing information you’ll ever learn in your real estate career.

I know that sounds like “hype,” but give me the benefit of the doubt for just a few minutes…because after reading it I’m confident you’ll agree.

But first an important review…

Over the past few articles, I’ve covered 2 of the 4 Essential Steps in creating your $7-Figure “Endless Clients” Real Estate Marketing System.

In Article 8, I covered Step #1 of the process, which is how to create the “foundation” of your marketing system with your “House List Tracking System™.

Then, in Articles 9 thru 13, I covered Step #2 in the process, and gave you 5 proven strategies for quickly building your House List in both size and quality.

I also gave you...

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#13 (Step 2) – The Strategic Alliance Strategy™

Step #2:  How To BUILD Your House
List In Both Size AND Quality. . .

Today we continue with the last article of “Step 2” in our process, which is how to BUILD your house list in both size and quality (if you’d like to see the 4-Step process we’re following, click on Article #8 in our Past Article Bank).

I’ve saved the most powerful strategy for last.  Today I want to share one single strategy you can use tomorrow morning that can create such astonishing growth of a quality House List, you’ll nearly fall-over with amazement.

It’s called “The STRATEGIC ALLIANCE Strategy™” and it will be the most valuable “business-building” strategy you’ve ever learned for growing your business.  The only thing I ask is…just promise me you’ll use it, OK?

Here’s how it works…

Quickly answer this question:  What compatible service companies or other...

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#12 (Step 2) – ADD 2-Per-Day Strategy™

Step #2:  How To BUILD Your House
List In Both Size AND Quality. . .

How would you like to add 500 solid, quality people to your House List (that’s potential for 80+ sales per year) within 11 to 12 months, and make thousands of dollars in the process of growing such a powerful list?

I know it sounds a little outlandish, but hear me out…because I’ve seen even brand-new agents achieve this kind of success after learning what I’m going to cover today.

Today I’m going to follow-up with yet another strategy for growing your House List (your own “private market share”).  In fact…this strategy is shockingly simple, yet incredibly powerful at the same time.

I call it the “Add 2 Per-Day Strategy™”…and it’s actually as much of a “mindset” as it is a strategy.  It follows along the lines of the great quote by the famous Zig Ziglar…

“Success By The Yard is...

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#8 (Step 1:) How To Create Your $7-Figure House List Tracking System…

Today we begin the most exciting adventure of your real estate career.

Over the next few articles, I’m going to walk you through a simple, 4-Step process of growing your real estate production between 33% and 400% each and every year.

Here are the 4-Steps we’re going to cover…

So let’s get started with Step #1 of our adventure…

Have you ever heard the saying, “Money doesn’t grow on trees”?

Of course, it would be great if money did grow on trees.  But when it comes to your real estate success, money truly does grow on…

Your DATABASE!

Do you remember back in Article 2…where I told you that the single most valuable asset in your business isn’t your cell phone…or your car…or your office?

It’s actually your “house list” of past clients, friends, family, acquaintances, hot leads, etc., who have the ability to bring you new clients, referrals and repeat business.

Your house...

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#7 The Fail-Proof Success Axiom Of My $100 Million-Dollar Mentors…

I feel like the luckiest guy on earth.

Why do I feel so fortunate?

Because I am one out of a million people who had an opportunity to work and learn directly from 2 of the smartest, most successful businessmen on the planet.

Like the TV show “The Apprentice,” at the tender age of 27, I was selected to work with “Donald Trump-quality” businesspeople as my mentors.

But instead of being just an “apprentice” for 6 months or a year…I spent 5 years learning and growing with them while I built one of their companies.

The ‘secrets’ these folks taught me have been largely responsible for the remarkable success I’ve been able to achieve in my life and career – not just material success, but emotional as well.  And I am eternally grateful to them for the experience.

That’s good news for you.  Because today I want to share with you what I believe to be the most important “success lesson” I...

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