Home How It Works Features Comments Sample FAQs
JOIN TODAY! MEMBER LOGIN

5 MORE Ways To Make “Relationship Marketing” Make You Money. . .

Today I’m going to follow-up on my article just a few days ago about how agents are making BIG, CONSISTENT, and LASTING commissions, year-after-year, using “relationship marketing.”

This article will deal with 5 MORE ways to use relationship-marketing in your business (if you’d like to see the first 5 ways, click here).

These could apply to any relationship marketing tool you use, but for simplicity sake, I’ll use our Service For Life!® System as an example.

So let’s get going…

Contact Tool Use #6: Use Service For Life!® As A “Secret Weapon” When Manual Prospecting

I never thought the day would come that I’d say this…but…

I have a number of agents who LOVE to walk neighborhoods and introduce themselves to people.  I don’t recommend manual prospecting because it entails too much time, but it seems to work for them.

They just love to walk around and meet folks.

Well, about 2...

Continue Reading...

#27 The Client-Multiplying Potential Of “Viral Marketing”

Step #4:  Accelerate Your Personal Market Share, Production Level and Income To Reach Critical Mass 

How would you like to literally multiply the effectiveness of your marketing just by “tweaking” a simple marketing strategy?

I’m talking about getting 2, 5, 10, or even 20 to 1 on every dollar you invest in marketing your services.  And by doing so, you increase your production as well.

Today I want to “expose” you to a marketing element I glanced upon earlier.  It’s a little technique that can launch the effectiveness of your marketing to new heights.  I call it…

The Client-Multiplying Potential
Of  “VIRAL MARKETING”

Have you ever noticed how funny, entertaining or informative emails seem to get passed around like a bad cold from person to person?

You probably get lots of jokes and stories over the internet (probably more than you want!).

And did you know there are companies who design...

Continue Reading...

#25 (Step 4): The Referral Power Of “Recognition And Appreciation”

Step #4:  Accelerate Your Personal Market Share, Production Level and Income To Reach Critical Mass 

In this article I’m going to revisit a subject we’ve touched upon in the past…but it’s so important I want to dive a little deeper and give you some ready-to-use ways to put it to work in your business.

So let’s get going…

Have you ever noticed that most people are “Recognition and Appreciation” STARVED?

Think about it.  We’re all so busy and involved with our own personal lives, we hardly ever take the time to recognize and appreciate those around us.

Don’t you agree?

When was the last time your boss really recognized you?  When was the last time your spouse said, “I’m so lucky to have you in my life”?

When was the last time anyone even acknowledged you exist on this earth?

Everyone wants to feel special.  Mary Kay Cosmetics created such a strong...

Continue Reading...

#23 (Step 4): The Secret Psychology Of “Belonging”

Step #4:  Accelerate Your Personal Market Share, Production Level and Income To Reach Critical Mass

Welcome to our 4th Step in Part II of my “Endless Clients” article series.

First…a little “house work”…

In this step we’re going to switch gears and talk about unique strategies and ideas for accelerating your Personal Market Share™ and getting your production to Critical Mass™.

Do you remember our discussion about Critical Mass™ from article 5?

It’s the point at which all your marketing systems come together to work as one huge client-generation SYSTEM, and your production continues to grow and grow almost automatically – like the “snowball rolling downhill” I talked about in article 5.

It’s the “target” or end result of growing a successful real estate practice.  And it’s essential to reach if you want to survive in this business.  In fact,...

Continue Reading...

#20 (Step 3) – House List Cultivation System 5: Life Event Contact Systems™

Step #3: How To CULTIVATE Your House List For Endless New Clients, Referrals and Repeat Business. . .

How would you like to create such a deep bond with your House List, it’ll be nearly impossible for them to think about anyone else but YOU when they think “real estate”?

I’m talking about them becoming “emotionally committed” to do business with you and only you.

It sounds a little like voodoo…but believe it or not…you can set this dynamic in motion by doing just a few things in your practice.

In today’s article I’m going to talk about a “TIME” system (remember the “systems” we talked about in Article 15?).  A “time” system is a system that’s managed by checklists according to chronology.

For example, as a quick review, your “time” systems would be checklists based on systems you manage by Weekly (by each day of the week – Monday thru...

Continue Reading...

#19 (Step 3) – House List Cultivation System 4: After-Sale Contact Systems™

Step #3: How To CULTIVATE Your House List For Endless New Clients, Referrals and Repeat Business. . .

Do you give closing gifts to your clients following a successful transaction?

Most agents do.

After all, the close of a successful transaction is the prime time to express your appreciation to your client.

But it’s also a time when such a gift is almost expected by your client.  And when it’s expected, it doesn’t have near the impact as it would when unexpected (such as the “wowing” systems I mentioned in Article 16).

So let’s get this straight.  You definitely want to show your appreciation to your clients, but you also know that it’s probably not going to have the impact of an unexpected gift.  That’s because closing gifts are almost a necessity these days.

What does all this mean?

It means that your closing gift must be something that will make a deep personal impact on your clients, AND be a...

Continue Reading...

#17 (Step 3) – House List Cultivation System 2: Calendar Contact Systems™

Step #3: How To CULTIVATE Your House List For Endless New Clients, Referrals and Repeat Business. . .

You’re about to learn the most important and valuable “client cultivation” system you’ll ever use for growing your real estate practice.

If you do nothing else for your business, this ONE system is essential for you to get working in your practice as soon as possible.

Why?

Because Real estate is a TIMING business – you never know when someone is thinking of buying or selling…or knows someone in the same situation.

And the $64 thousand-dollar question you need to ask yourself is…

How Many People in Your House List or
Farm or Other Markets…

KNOW THAT YOU EVEN EXIST?

The answer may shock you, because it’s fewer than you think.  But with your Calendar Contact System™ working month-in and month-out, you’ll always be top of mind when anyone in your house list thinks “real estate”…

...

Continue Reading...

#13 (Step 2) – The Strategic Alliance Strategy™

Step #2:  How To BUILD Your House
List In Both Size AND Quality. . .

Today we continue with the last article of “Step 2” in our process, which is how to BUILD your house list in both size and quality (if you’d like to see the 4-Step process we’re following, click on Article #8 in our Past Article Bank).

I’ve saved the most powerful strategy for last.  Today I want to share one single strategy you can use tomorrow morning that can create such astonishing growth of a quality House List, you’ll nearly fall-over with amazement.

It’s called “The STRATEGIC ALLIANCE Strategy™” and it will be the most valuable “business-building” strategy you’ve ever learned for growing your business.  The only thing I ask is…just promise me you’ll use it, OK?

Here’s how it works…

Quickly answer this question:  What compatible service companies or other...

Continue Reading...

#12 (Step 2) – ADD 2-Per-Day Strategy™

Step #2:  How To BUILD Your House
List In Both Size AND Quality. . .

How would you like to add 500 solid, quality people to your House List (that’s potential for 80+ sales per year) within 11 to 12 months, and make thousands of dollars in the process of growing such a powerful list?

I know it sounds a little outlandish, but hear me out…because I’ve seen even brand-new agents achieve this kind of success after learning what I’m going to cover today.

Today I’m going to follow-up with yet another strategy for growing your House List (your own “private market share”).  In fact…this strategy is shockingly simple, yet incredibly powerful at the same time.

I call it the “Add 2 Per-Day Strategy™”…and it’s actually as much of a “mindset” as it is a strategy.  It follows along the lines of the great quote by the famous Zig Ziglar…

“Success By The Yard is...

Continue Reading...

#11 (Step 2) – The Common Connection Strategy™

Step #2:  How To BUILD Your House
List In Both Size AND Quality. . .

Today I want to share with you one of the fastest ways to add hundreds of quality people to your House List – and because of the way this works, it’ll start spinning off client-after-client within days.

It’s actually a subset of “The BIG LIST™” strategy you learned in article 9, and you can use the “Follow-up Survey System™” letter I gave you in Article 10 to get everything going.

I call this “The Common Connection Strategy™” because it leverages off the “something in common” you have with people.  It’s important you understand this marketing principle, so let me explain further with a quick story…

Several years ago my wife and I were traveling through remote parts of Europe.  Now, at the time, there were very few Americans traveling these areas.

And because of the foreign environment and very few...

Continue Reading...
1 2
Close

50% Complete

Two Step

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.