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5 MORE Ways To Make “Relationship Marketing” Make You Money. . .

Today I’m going to follow-up on my article just a few days ago about how agents are making BIG, CONSISTENT, and LASTING commissions, year-after-year, using “relationship marketing.”

This article will deal with 5 MORE ways to use relationship-marketing in your business (if you’d like to see the first 5 ways, click here).

These could apply to any relationship marketing tool you use, but for simplicity sake, I’ll use our Service For Life!® System as an example.

So let’s get going…

Contact Tool Use #6: Use Service For Life!® As A “Secret Weapon” When Manual Prospecting

I never thought the day would come that I’d say this…but…

I have a number of agents who LOVE to walk neighborhoods and introduce themselves to people.  I don’t recommend manual prospecting because it entails too much time, but it seems to work for them.

They just love to walk around and meet folks.

Well, about 2...

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#26 (Step 4): The Money-Making Power Of “LAST Impressions”

Step #4:  Accelerate Your Personal Market Share, Production Level and Income To Reach Critical Mass 

Do you recall back in article 16, I said, “first impressions are LASTING impressions”…then I gave you a great “transaction initiation gift” system to use in your practice? If you don’t remember…no worries – heck, I have trouble remembering what happened yesterday!

But you might want to go back and read article 16 if you don’t remember.

Why?

Because in that article I also gave you a “first impressions” system I learned from a $36 million producer who closes over 95% of her listing presentations.

But as important as “first impressions” might be…they represent only HALF of the formula when it comes to creating relationships strong enough to warrant continuous referrals and repeat business.

Today I want to share with you the OTHER HALF of the formula…and this half is...

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#21 (Step 3) – House List Cultivation System 6: Referral Reward Systems™

Step #3: How To CULTIVATE Your House List For Endless New Clients, Referrals and Repeat Business. . .

Today we continue with the 6th (of 7) House List Cultivation Systems.

It’s actually a “TASK” system you want to use in your practice any time you receive a referral from someone (remember “systems” from article 15?).

And the great thing about this system is…once you start using it…you’ll convert your House List from “onesee-twosee” occasional referrals into a 100, 200 or even 500-person outbound sales force actively sending new clients to your business.

How does it happen?  Follow along with me and you’ll see…

Did you ever study the story about Pavlov’s dogs?

Pavlov could get a dog to salivate just by ringing a bell.  How’d he do it?

He trained the dog’s mind to salivate by giving it a food treat each time he rang a bell.  And within just a few repetitions…he...

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#18 (Step 3) – House List Cultivation System 3: Transaction Referral Programming Systems™

Step #3: How To CULTIVATE Your House List For Endless New Clients, Referrals and Repeat Business. . .

Do you know the most effective time to “program” your clients to refer other clients to you?

Did you say it’s “during the transaction?” If so, then you’re 100% correct.

Why is during the transaction the very best time to “program” your clients for referrals?

Three reasons.  First, during a transaction you have their undivided attention. Second, because it’s usually during the transaction they become bonded to you – they experience you on a more personal level and feel closer to you. And third, during the transaction your clients are “thinking” about real estate – so they’re more alert to others who are thinking about real estate.  This “awareness” is called…

The “Reticular Activator”

Have you ever been thinking of buying a specific model or color of new...

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