Today I’m going to share with you a very valuable resource…a simple letter system that will keep your House List Tracking System™ current, active and sending you clients month-in and month-out.
But it will actually do much more…as you’ll see in a minute.
I’ve written it all for you. You can use it word-for word…or as a “template” to create your own follow-up system. Either way, what you’ll learn today will cut your time and effort in creating and updating your House List by 80% or more.
So let’s get started…
In Article 9, I gave you a very valuable and very complete reference called “The BIG LIST™”. (By the way…I’m also going to share 4 more House List building systems with you in the next few articles.)
But in the process of creating your House List, you may have collected information that’s incomplete – and you need to motivate your House List member to give you more information about themselves.
Or, when meeting people day to day, you won’t always have time to get all the information from them for your database. So you need to follow-up and get that information.
But you need to do it in a way that motivates them to WANT to give you their contact information.
So I’ve put together a simple letter system – ready for you to use. With this system you can…
And even if you don’t have an address to send a letter to get updated information (from creating your “BIG LIST™”), then you can easily use this letter system as a phone script and have an assistant do the follow-up – or you can do it yourself initially.
I promise…in the process of making your calls or connecting with people, you’ll get a bunch of clients (without even talking about real estate!).
Now…before you start searching for your broker’s letterhead and using this letter, I want to share a few “secrets” with you about…
Making ALL Your Mailings Hugely Profitable
Listen up! This is important. Your success in any mail campaign STARTS by knowing the difference between “A-Pile” mail and “B-Pile” mail. What’s the difference?
Think of how the average person sorts their mail over the kitchen table. Their “first pass” is designed to sort the “personal” mail (birthday cards, bills, letters from Grandma, etc.) from the “junk mail” – the useless scrap sent by their neighborhood REALTOR®.
What happens next? The “personal” mail goes into the “A-pile,” The “junk mail” goes into the “B-pile.” And finally…without another thought about it…the “B-pile” mail goes INTO THE TRASH!
Here’s the most important point you’ll ever learn about prospecting using mail: If your mail doesn’t get past the very first hurdle of getting DELIVERED and OPENED it’s NOT gonna get read.
And if it doesn’t even get read, it doesn’t stand a chance of working for you.
Does this make sense? 99.9% of agents out there hamstring themselves up front by plastering their fancy balloon or other “junk mail identifiers” and their direct mail prospecting never gets past the “kitchen table sorting machine.” Any wonder why it doesn’t work?
Well…not for you. Not any longer.
Here are a few tidbits you’ll want to focus on when conducting any direct mail…whether it’s to your house list or a cold farm…
Is this all making sense to you? I hope so. Getting your mail delivered, opened and read is the very first step in your success. Mess-up here and you can kiss your commission check goodbye.
Now here’s the letter I want you to use. You can modify it to fit your situation, but don’t change the important elements that motivate people to respond to you (click on the letter to open it larger)…
Now…did you notice there’s something that’s missing? It’s your survey form that goes along as a second sheet.
I’ve done the hard part for you – you can handle putting together a simple survey form. All you need to do is list out the information you want on a sheet of paper, and space for your reader to fill in the blanks.
One important tip: when asking for birthday information (such as dates), do NOT ask for the year of birthday. People can get sensitive about giving away their age!
One more point: About 5 days after you send this letter, I want you to send out a “SECOND NOTICE” to anyone who doesn’t respond to you from the first mailing. You can even send out a “Final Notice” if you want 5 or 7 days after your “second notice.”
Believe it or not, response rates can triple by sending out a second and/or third notice.
Here’s how to do it: Near the TOP of the letter, type fairly large, “SECOND NOTICE.” Then, make your letter exactly the same as the one above, EXCEPT for an additional first sentence…
Dear [[ Firstname]],
“A few days ago I sent a letter just like this one to you, but never heard back. So I assumed you either didn’t receive it or it slipped your mind. In either case, I’m sending it again because I know you’d be interested in this important information…”
Then…just continue with the rest of the letter.
Now…I’ve given you the very first House List Building System™ (from my previous Article 9). I’ve given you the tools to get your House List (or farm) updated and accurate.
And I’m about to give you 4 more brilliant strategies for building your House List. The question is…
Will You Take The Initiative To Simply USE IT?
If so, GREAT! You’re on your way to building a steady, ever-growing real estate business – one that will grow and grow year after year with Mathematical Certainty!
Believe it or not, if you simply START this process, you’ll see it’s EASIER and FASTER then you ever thought possible. And the rewards will astonish you!
But if you’re still waiting…still ‘thinking about it,’ you need to know something.
Most people never make the decision to simply START…to take actions that lead to their success. So they sit there…stuck in neutral in life…never to enjoy the riches and abundance that’s right at their fingertips.
I want you to succeed like never before – so much so that I’m not charging you a nickel to receive this course.
All that’s needed is a simple decision from you to 1) BELIEVE in the marketing…2) BELIEVE in yourself and the potential of your success…and 3) START taking action.
Promise me you’ll start…OK?
Today’s plan is simple. Take your Big List™ from the last article (or even your current database) and start getting your list active and current by using this simple survey system.
You’ll also use this system with the 4 more ways I’ll show you to build your House List.
It’s fast and easy. And you’ll see WHO is going to welcome your contact, and who won’t respond at all. This way you won’t waste your time or money contacting people who don’t want to hear from you or won’t welcome and respond to your contact.
This is a good thing, don’t you think? I do.
So go ahead and put your letter and simple survey together. Follow the directions I just gave you. Follow-up with a quick phone call if needed.
As the Nike ads say… “JUST DO IT!”
In this article I wanted to give you a simple follow-up system to use with your House List™. We’re going to continue with 4 more amazingly-simple ways to grow your house list size and quality.
So keep an eye out for Article 11…coming in just a day or two.
Then we’ll continue with our 4 additional House List Building Systems™.